As President of Incenter Marketing, Vashti Brotherhood leads the Incenter family of companies and external mortgage industry clients to success by reminding them of a simple truth: To build a business in a challenging economy, you have to make prospects care.
By enabling them to develop a differentiated narrative and value promise that genuinely resonates with prospects, she is keeping her clients strong and optimistic despite industry headwinds. As a leader, Brotherhood’s greatest value is her ability to clearly see the potential in every single company, even when their leaders don’t fully appreciate everything that it can be. She is all in — helping colleagues and clients to develop a vision and mission that will engage and excite their prospects. When these leaders approach her with product ideas, Brotherhood helps her clients stand in prospects’ shoes and take a deeper dive. As an industry expert, Brotherhood understands the best way to get prospects to “feel” and experience the promise of her client’s products and services. Her mortgage industry colleagues and clients depend on her unique combination of unvarnished truth, customer empathy and creative storytelling. This empowers her clients to stay vital to their prospects.
Read the full article at HousingWire