Brand Spotlight


Brand Strategy & Design / Collateral Design


Candor Expedite, a transportation company focused on time-sensitive shipments, was going through a company realignment that structured their company to better suite their clients’ needs. The expansion into an “innovation-driven” cold chain division called Candor Food Chain, and other divisions in the future was the perfect time for a brand refresh.


  • We created bold logo and brand elements that speak to the focus of each “why” and “how” of their business.
  • We created a color palette that easily identifies the brand, sub-brands, and the sub-brand’s focus.
  • We refreshed their website and marketing collateral with the launch of their new division.
  • We crafted email and social media campaigns around their new Candor Food Chain division launch.