Brand Spotlight

Custom choice

Brand Strategy & Design / Collateral Design / Copywriting / Web Design & Development


Custom Choice provides student loan borrowers with flexible repayment plans and options, however, the brand no longer reflected their audience or their creativity and needed a complete rebrand solution to help them grow with the evolving student lending landscape.


  • We created a logo and brand elements that speak to their audience.
  • A revamped logo that’s bolder and brighter, but does not lose its familiarity from past brand equity.
  • We reimagined Custom Choice as a cheerful and promising gateway for students to obtain funding for higher education. With that, we redesigned and “repainted” their website and marketing collateral to reflect that positivity and light.