Brand Spotlight

Model Climate

Naming / Brand Strategy & Design / Copywriting / Web Design & Development

Embedded in the HVAC industry with a background in industrial design and the sales and service of desiccant dehumidification equipment, three partners came together to form Model Climate – a climate solutions company that specializes in solving moisture problems in various industries across the globe.

Model Climate needed a logo and website that was both clean and corporate, and could bring to life a particularly “dry” industry with modern visuals. Using themes borrowed from product imagery, the Model Climate logo mark was created to symbolize air flow – the fundamental principle of the company’s offerings in its simplest form.