Brand Spotlight

UNION FEDERAL

Brand Strategy & Design / Collateral Design / Copywriting / Web Design & Development

BUSINESS NEED

Union Federal provides student loan borrowers of all walks of life with the same benefits no matter who they are. Their brand needed to reflect welcoming, fairness, and progress, and that all college dreams are equally important.

OUR SOLUTION

  • We created logo and brand elements firmly rooted in the American dream of achieving one’s higher education goals, and it is bold and confident.
  • “Union” and “Federal” are visualized in a logo designed around a red and blue shield, and horizontal stripes forming an ascending staircase.