Campaign Development / Email / Social
Plano, Texas expedited shipping company, Candor Expedite, created a whitepaper report about the myths that surround the expedited shipping business named, From Dirty Little Secret to Hidden Gem: Uncovering the Opportunities in Expedited Transport. Access to the report was to be sent to hundreds of thousands of members of the logistics community through a third-party publication. What Candor needed, however, were additional avenues to advertise their report via a social and email campaign, and a way to funnel leads from the initial email blast, social posts, and email campaign into their CRM.
- Create a Candor-branded landing page that allows visitors to access the report by providing their name and email address.
- A social campaign promoting the Hidden Gem report and linking to the landing page for visitor tracking and cold-lead in-take.
- An email campaign that targets their existing customers and business prospects that allows them direct access to the report.
- To this day, Candor has over 50 new lead prospects from the campaign and over 200 social interactions.