Executive Perspective: Vashti Brotherhood

CEO strategies in a tight economy must include marketing, as it is a versatile business tool that can be deployed during uncertain economic times to stabilize current customer bases while continuing to build the brand.

Over the past six months, the daily drumbeat of economic predictions has put a great deal of downward pressure on CEOs and especially marketing directors. Depending on the industry they’re in, some MDs are staying the course while others have drawn in their oars and tightened their spends.

What makes the decision to push forward or cut back particularly difficult is that the current economy is not impacting all industries in the same way. Mortgage and real estate are taking it on the chin while hospitality and travel continue to flourish. Weekly headlines announce big tech….

Read the rest of the article at CMO Council