Campaign Spotlight

Attitude is everything

Campaign Development / OLA


Digital Ad campaign to convey that Incenter is a company in the mortgage space that can get extraordinary things done for its clients, either by traditional means or unconventional, simply by having the right attitude.


  • Plant the idea that using Incenter is like opening a door, or unlocking the potential to something you never thought was possible in the mortgage business. That simply by having the right attitude, anything is possible, because Attitude is Everything.
  • For example: flipping a switch and suddenly being able to see in the dark, or waking up and discovering you can fly, or being a savant who’s only fluent in “mortgagese.”