Incenter awareness campaign
As an industry leader with experience and cachet, Incenter’s need was simple: Assure people that no matter how ominous or daunting your mountain may be, Incenter is your guide to climb it, and also climbs it with you – every step of the way.
- Create a video that captures the difficulties of climbing a mountain – not hiking, not camping – climbing. Climbing is treacherous, dangerous, and full of risks.
- Address the people who take on “the mountain” as a challenge to overcome, and let them know that Incenter has climbed the mountains before, and is a trusted resource to lean on for them to use in achieving their summit glory.