Vashti, a 30-year veteran of the national marketing and advertising industry, is President of Incenter Marketing. In this role she serves as both the company’s creative director and chief brand strategist. Her proprietary North Star methodology helps companies distill their culture, vision and mission into clear, meaningful market positions. These, in turn, become the foundation for distinctive brand development and powerful messaging. Her creative work has won awards nationally and internationally and she is an avid participant in the local and national creative class. Vashti lives in the Greater Boston area. When not working on clients’ brands, she can be found on the golf course, on a horse, or on Block Island.