By Brad Finkelstein, National Mortgage News | January 19, 2023
While many assume that the best way to reach Gen Zers is through their phones, in reality, they want a personal connection, especially regarding their financial products.
Mortgage originators need to keep in mind as the leading edge of this age group — those born between 1997 and 2012 — moves into the home buying market. They have experience from applying for student loans that has shaped their attitudes.
One thing they seem to hold dear is the desire for customer service, said Sara Parrish, president of CampusDoor, a unit of mortgage industry vendor Incenter that provides origination services for student lenders.
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